the best choice是什么意思、读音？【双语】Zhengzhou is the best choice for investment 投资郑州，就是投资未来

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422ndarticle第422期原创双语推文

Withtheadvanceofurbanization,commercialcomplexeshavesprungupinZhengzhouoverthepasttwoyears.Accordingtostatistics,by2018,thetotalareaofZhengzhou'sbusinesshadincreasedto4.46millionsquaremeters,amongwhichErqiBusinessDistrictisstilltheareawiththemostconcentratedbusinessinZhengzhou,accountingfor34%ofthetotalareaofhigh-qualitybusinessinthecity.ItdoesnottakealeapoftheimaginationtoseethatwiththeaccelerationofurbanconstructionandindustrialdevelopmentinZhengzhouandthesmoothertrafficnetwork,thefuturebusinessinZhengzhouisboundtobemoreprosperous.Inadditiontothecorebusinessdistricts,therewillbemoreandmoreregionalbusinesstobecomethebusinessbackboneofthecity.

随着城市化的推进，近两年郑州的商业综合体如雨后春笋般冒出。据统计，截至2018年，郑州商业的总体存量上升至446万平方米，其中，二七商圈依然是郑州商业存量最集中的区域，占全市优质商业总存量的34%。不难想象，随着郑州城市建设及产业发展进一步提速，交通路网进一步畅通，未来的郑州商业必然更加繁盛。除核心商圈外，也将会有越来越多的区域型商业接棒成为这座城市的商业中坚力量。

Photo:WenJianzhou,SuTangshi,ZhuZhe

Zhengzhoubusiness,withyearsofoperatingstrengthandscaleeffect,isabouttohavemorebreakthroughdevelopment.Especiallyincomparisontodomesticandforeignmetropolises,Zhengzhoucommercialactionsareworthathumbsup.

郑州商业多年沉淀的运营实力和规模效应，即将迎来更多突破性的发展，尤其是在对标国内外大都市时，郑州商业的几大动作值得点赞。

First,itstrivestobuildErqiBusinessDistrictintoamodernandfashionableinternationalcommercialblock,thespiritualhomeofZhengzhou,theprovince'sconsumerhub,andthenationalmodelofurbanrenewal;

其一，努力把二七商圈打造成为现代时尚的国际化商业街区，建设成为郑州的精神家园、全省的消费枢纽、全国城市复兴的典范；

Second,itreleasesUrbanRetailProsperityMapofZhengzhou,discussingthechange,beautyanduniquenessofZhengzhoubusiness;

其二，发布《2019郑州商业活力地图》，探讨郑州商业之变、之美、之独特；

Third,itvigorouslydevelopscommunitybusinessandhelpsitbecomeanewblueoceanofurbaneconomy.

其三，大力发展社区商业，助其成为城市经济的新蓝海。

WiththeancientDehuaStreet,numerous"nationalfirst"commercialimages,theclassic"centralplainscommercialwar",theinfluxofforeigncommercialgiants,andenclosureofdomesticcommercialgiants,fromsinglebusinessdistricttomulti-typedevelopment,lookingbackonthepastdecades,Zhengzhoubusinesshasleftitsownuniquecharminthehistoryofnationalbusinessdevelopment.

古老的德化街、无数个“全国第一”的商业形象、经典的“中原商战”、国外商业巨头的涌入、国内商业大腕的圈地……从单核商圈到多核发展，回首过去的几十年，郑州商业在全国商业发展史上留下了自己独具魅力的身影。

ErqiBusinessDistrictisbuiltintoaninternationalcommercialblock

二七商圈打造国际化商业街区

Businessdistrictisanimportanteconomicsystemofacity.Zhengzhouhasbeentransformedfromatextilecitytoacommercecity,fromatransportationhubtoanationalcentralcity.Indifferenthistoricalstages,theevolutionofbusinessdistrictisanimportantpartofthedevelopmenthistoryofurbancommerce.Asthebirthplace,mainbattlefieldandweathervaneofZhengzhou'sbusiness,ErqiBusinessDistrictistheepitomeofZhengzhou'snearlycentury-olddevelopmenthistory,carryingthefeelingsandmemoriesofZhengzhoupeople.

商圈，是一个城市的重要经济体系。郑州，从轻纺城到商贸城，从交通枢纽到国家中心城市，在不同的历史阶段，商圈的进化变迁都是城市商业发展史的重要组成部分。二七商圈作为郑州商业的发源地、主战场、风向标，是郑州近百年发展历史的缩影，承载着郑州人的精神记忆。

Centeringondifferenttypesofshoppingmallsandcharacterizedbythecentury-oldDehuaStreet,today'sErqiBusinessDistrict,withErqiMemorialTowerasthemainline,isthecorebusinesscircleofthecitywithalltypesofbusinessandmultiplefunctions.Asa"veteranofbusiness",ErqiBusinessDistrictisrejuvenatingandstrivingtobuilditselfintoamodernandfashionableinternationalbusinessdistrict.

如今的二七商圈，以二七纪念塔为主线，以各大业态不同的商场为核心，以百年德化为特色，是全业态、多功能的城市核心商圈。身为“商业老兵”，二七商圈正在焕发新的青春，努力将自己打造成为现代时尚的国际化商业街区。

Overthepastyear,thesecondphaseofMIXChasbeenapproved,KingbirdCityhastransformeditselfintoan"urbanoutlet"byteamingupwithMadison,GrandShanghaiCityMallhasbeenupgradedandigohasbeenplannedtobebuilt.ErqiBusinessDistricthasbeenupdatedtoimprovethebusinesstypesandsupportthecontinuouspassengerflow.Inparticular,the"centralaxis"DehuaPedestrianStreetisvigorouslyimplementingthefourrevivalprojectsof"form,culture,businesstypeandvitality",whichwillreshapethehistoricalstyleandcreate"theCentury-OldDehuaStreet?ErqiMemory",themodelbestreflectingthecharacteristicsofthecentralplainsinthecenterofZhengzhou.

最近一年，随着华润万象城二期用地的获批、金博大携手麦迪逊变身“城市奥莱”、大上海城的改造升级、大乐城的筹建……二七商圈开启更新模式，完善业态以支撑巨大客流的持续输入。尤其是“中轴线”德化步行街，大力实施“形态、文化、业态、活力”四大复兴工程，将重塑历史风貌，打造“最中原、郑中心”样板“百年德化?二七记忆”。

Meanwhile,theundergroundutilitytunnelinErqiBusinessDistrictstartedconstructioninJune2018,whichwillconnecttheexistingandplannedlargescalecommercialbuildings.Thismeansthatby2022,Zhengzhouwillhavean"undergroundErqiBusinessDistrict".TheundergroundspaceofErqiRoadandTaikangRoadwillforma"cross"axisandextendoutward,connectingwithSubwayLine1(ErqiSquareStation,RenminRoadStation)andLine3(TaikangRoadStation).Theprojectisdividedintothreefloors:thefirstfloorisforpedestrianaccessandbusiness,thesecondfloorisforequipmentandpipelineoutlet,andthethirdfloorisfortubelane.ItisthefirstprojectinChinatointroducetheideaofundergroundcommerceintotheconstructionofutilitytunnel,whichcannotonlybuildtheundergroundpublicwalkingtransportsystem,solvetheproblemofmixedtrafficandrelievethetrafficjam,butalsorealizeseamlessconnectionofsurroundingbusinesssuchasDennisonRenminRoad,GrandShanghaiCityMall,KingbirdCity,DavidPlaza,ErqiSquare,DehuaPedestrianStreetandMIXC.

与此同时，二七商圈的地下综合管廊项目于2018年6月开始动工，将使现有及规划大型商业建筑实现互联互通。这意味着，到2022年，郑州将拥有一个“地下二七商圈”，二七路、太康路地下空间将形成“十字”轴线并向外拓展延伸，与地铁1号线（二七广场站、人民路站）、3号线（太康路站）相连。该项目分为三层，地下一层为人行通道兼顾商业，地下二层为设备和管线出线层，地下三层为管廊层。这是全国首个将地下商业构想引入综合管廊建设的项目，不仅能构建地下公共步行交通体系，解决人车混行、缓解交通拥堵的现状，而且能使人民路丹尼斯到大上海城、金博大、大卫城，再到二七广场、德化步行街、万象城等周边商业体实现无缝对接。

ErqiBusinessDistrictisimprovingitsplanninganddesigninaccordancewiththerulesofcommercialoperation,enhancingitsbusinesstype,gainingpopularity,boostingurbanenergyandrealizingtransformation.

二七商圈正在按照商业运营规律完善规划设计，提升业态，汇聚人气，增强活力，实现蜕变。

The"firststoreeconomy"continuestoboom

In2018,theaveragebrandadjustmentratioofshoppingcentersinZhengzhouincreasedby2%comparedwiththatin2017.Thetotalnumberofstoresopenedandclosedwasnearly400,amongwhichthenumberofretailandcateringbrandsadjustedwasthelargest.Meanwhile,thevacancyrateofshoppingcentersdeclined,andthenumberofnewbrandsincreased.Attheendofthefourthquarterof2018,thevacancyrateofhigh-qualitybusinessesinZhengzhoudroppedsignificantlyto3.8%,down2.6percentagepointsfromthefirsthalf.Amongthem,thecateringandexperientialtypeshavebecomethemainforceofmarketadjustment.PopularbrandssuchasHEYTEA,NAYUKI,TheAlleyandCouCouHotPotfirstsettledinZhengzhou,withoutletsbeingincreasinglyadded.

2018年郑州市购物中心品牌调整平均比例较2017年上升2%，开关店总数量近400家，其中零售、餐饮业态品牌调整数量最大。与此同时，购物中心空置率相对下降，新进品牌数量加大。在2018年四季度末，郑州优质商业的空置率显著下降至3.8%，较上半年下降2.6个百分点。其中，餐饮及体验式业态成为市场调整吸纳的主力，喜茶、奈雪の茶、鹿角巷、湊湊火锅等网红品牌首入郑州并不断增设门店。

Statisticsshowthatmorethan130wellknownbrandsenteredZhengzhouforthefirsttimein2018.Amongthesefirst-movers,retailbrandscameouttopundisputedly,accountingforabout53percent,cateringbrandsforabout36%,andotherleisureandentertainment,livingfacilities,children’sbrands,culturalandcreativebrandsforatotalof11%.Since2018,Zhengzhou's"firststoreeconomy"hasbeengainingpopularity,withlargeshoppingcenterssuchasDavidPlaza,TheMixCandGrandEmporiumseeingmanybrandsfirstsettled.

统计显示，2018年共有130余家知名品牌首次进入郑州市场。在这些首进品牌中，零售品牌无可争议独占鳌头，占比约为53%，餐饮品牌占比约为36%，其余的休闲娱乐、生活配套、儿童、文创等品牌共占11%。自2018年以来，郑州“首店经济”持续飘红，大卫城、万象城、正弘城等大型购物中心成为“首店收割机”。

The"firststore",asthenameimplies,referstothefirststoreopenedinacertainareabyarepresentativebrandintheindustry,orreferstothenewstoreformedbyatraditionaloldstorethroughinnovativebusinessformsandmodels.Measuringthecustomerflow,consumptioncapacityandbusinessenvironment,the"firststore"isessentiallythematchingofthebrandvalueofthefirststorewiththeuniqueresourcesoftheregion.

所谓“首店”，顾名思义就是指行业内的代表品牌，在某一区域开的第一家店，或是指传统老店通过创新经营业态和模式形成的新店。“首店”考量着客流量、消费能力以及营商环境，本质是首店品牌价值与区域特有资源的匹配。

Forurbancommerce,theintroductionof"firststore"isundoubtedlythemostdirectmeanstobreakthroughtheflowanddifferentiationdilemmaunderthewhitehotsituationofstockcompetition.ItisworthmentioningthatittakeslesstimeforthefirststoretobesettledinZhengzhou.Forexample,ittakesjustfourmonthsforTimHortons,anationalcoffeebrandinCanada,tomoveintoHenanProvinceaftermakingitsfirstforayinChina.Obviously,Whetheritisthebrandlevelandthenumberofthefirststoresortherichnessofthebusinesstype,itisenoughtoprovethatZhengzhou's"firststoreeconomy"isboomingintheinitialstage.

对于城市商业而言，引入“首店”无疑是存量竞争白热化局面下，突破流量和差异化困境最为直接的手段。值得一提的是，“首店”在郑州落地的时间正逐步缩短，比如加拿大国民咖啡TimHortons，从“中国首店”到“河南首店”用时仅4个月。显然，无论是首店品牌级别、数量还是业态丰富度，都足以佐证尚处于初级阶段的郑州“首店经济”正在蓬勃发展。

Communitybusinessisflourishing

UrbanRetailProsperityMapofZhengzhouwasofficiallyreleasedonMay15,2019.Thismapbasicallycoversalltheconcentratedcommercialprojects(101)currentlyinoperationandtoopenin2019inZhengzhou,64wellknownsupermarketchains,involvingcatering,cinema,children'samusementpark,urbanleisure,includingemergingbusinessformsandshoppingmall.Inaddition,themultidimensionalcomparisonofbusinessinthefourprovincialcapitals(Wuhan,Changsha,Xi'anandZhengzhou)incentralChina,aswellastheentryofprovincialprefecture-levelwell-knownbusinessintoZhengzhou,arealsoincluded.ItcanbesaidthatthemapshowstheoveralldevelopmentofZhengzhou'sbusiness.

2019年5月15日，2019郑州商业活力图正式发布。这张图基本涵盖了郑州目前在运营及2019将开业的所有集中商业项目（101个），64家知名连锁超市，并容纳了餐饮、影院、儿童游乐、都市休闲，包括新兴业态及购物中心活动等多个板块。此外，中部四省会（武汉、长沙、西安、郑州）商业多维度对比及省内地市知名商业进驻情况等板块也布局其中，可以说一图可知郑州商业发展全貌。

ThedistributionofthemapshowsthattheopeningsizeofthecentralizedbusinessinZhengzhoureachedarecordhighin2018,whichisexpectedtocontinuein2019.20newbusinessprojectsareexpectedthisyear,withanestimated1.18millionsquaremetersofbusinessvolumeenteringthemarket.Among101centralizedbusinessprojects,shoppingmallaccountsfor67%,showingthatsmallcommunitybusinesshasbecomeatrend.

活力图分布显示，2018年郑州集中商业开业体量达到历史高位，这一旺势在2019年仍有望保持。今年预计新增商业项目20个，预计入市集中商业体量118万平方米。101个集中商业项目中，购物中心占比67%，小体量社区商业的发展蔚然成风。

ThedevelopmentofZhengzhoubusinessreliesoncommunitybusiness,mainlybecausetheurbanexpansionandthepopulationinflownotonlyincreasethedemandofurbanhousingmarket,butalsoprovideabroadspaceforthedevelopmentofbusiness.Characterizedby"smallformatandbigmarket",communitybusinessmainlyservescommunityresidents,withconvenienttransportationandhighdemand,andisgraduallybecomingthefoundationofurbanbusinessandthenewengineofcommercialrealestateinthefuture.Accordingtothe2019HenanCommunityBusinessResearchReport,ZhengzhouranksfirstintheHenancommunitybusinessindex.

郑州商业择“社区商业”而“栖”，主要是因为城市扩容，人口流入在提升城市住宅市场需求的同时，也为商业的发展提供了广阔空间。有着“小业态、大市场”特点的社区商业，以服务社区居民为主，交通便利，需求频次高，正逐渐成为城市商业的基础和未来商业地产的新引擎。《2019年度河南省社区商业研究报告》显示，在年度河南省社区商业指数排名中，郑州市高居榜单首位。

Intermsofurbandevelopment,thecorebusinessdistrictisundoubtedlythebaseofbusinessdevelopment.However,fromtheperspectiveofthecompetitivetrendofdifferentiatedbusinessmanagement,whileprovidingbasicformsofbusinessfortheconvenienceofpeople,thedislocatedcommunitybusinesscanalsobeusedforexhibition,interaction,socialactivitiesandothereventsforcitizenstogather,servingasthecity's"spiritualfortress".

从城市发展的角度来说，核心商圈无疑是商业发展高地。但从商业差异化经营的竞争趋势来看，错位生存的社区商业除了提供基础的生活便民类业态以外，还能具备展览、互动、社交、活动等市民聚集的公共扩展功能，承担着城市“精神堡垒”的作用。

Communitybusinessaccountsformorethan60%ofthetotalbusinesssalesindevelopedcities.Therefore,increasingtheproportionofcommunitybusinessisnotonlybeneficialtothepeople,butalsoanimportantmeasuretodeveloptheeconomy.Zhengzhouwillsteadilydevelopcommunitybusiness,makingitanewblueoceanofurbaneconomy.

社区商业在发达城市占其商业销售总额的60%以上，因此提高社区商业占比不仅是便民利民之举，也是发展经济的重要举措。郑州将稳步发展社区商业，助其成为城市经济的新蓝海。

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