大家好,今天来为大家分享Rulans violate the Neutral Zone for the first te in ov...的一些知识点,和亚马逊运营-亚马逊知识产权政策Amazon Intellectual Property Polic的问题解析,大家要是都明白,那么可以忽略,如果不太清楚的话可以看看本篇文章,相信很大概率可以解决您的问题,接下来我们就一起来看看吧!
=亚马逊关于侵犯品牌或其他权利人知识产权的商品的政策。
AmazonIntellectualPropertyPolicy
Important:IfyousupplyproductsforsaleonAmazon,youmustcomplywithallfederal,state,andlocal
lawsandAmazonpoliciesapplicabletothoseproductsandproductlistings.
AmazonisdedicatedtoprovidingcustomerswiththewidestselectionofgoodsonEarthandtocreating
anamazingcustomerexperience.Amazondoesnotallowlistingsthatviolatetheintellectualproperty
rightsofbrandsorotherrightsowners.
Thispageprovidesinformationaboutintellectualproperty(IP)rightsandcommonIPconcernsthat
mightarisewhensellingonAmazon.Thisisnotlegaladvice.Youshouldconsultalawyerifyouhavea
specificquestionaboutyourIPrightsortheIPrightsofothers.
Acopyrightprotectsoriginalworksofauthorship,suchas,movies,songs,books,music,videogames,
artworkssuchasstatues,paintings,etc.Generally,copyrightlawismeanttoincentivizethecreationof
originalworksofauthorshipforthebenefitofthepublic.Toreceivecopyrightprotection,aworkof
authorshipmustbecreatedbyanauthor,andmusthavesomeamountofcreativity.Ifyouarethe
authorofanoriginalwork,thenyoutypicallyownthecopyrightinthatwork.
TheDigitalMillenniumCopyrightAct(DMCA)isaUnitedStateslawthatgovernsonlinecopyrighted
materials.TheDMCAappliestocopyrightsonlyandnottotrademarksorpatents.
2.HowdoIknowifIownthecopyrightforoneormoreoftheimagesIamusingonthedetail
Apersonwhoauthorsanoriginalworkusuallyownsthecopyrightforthatwork.Ifyouoryour
employeestakeaphotoofyourproduct,yougenerallyhavecopyrightprotectioninthephotoandyou
canusethatphotoonyourproductdetailpagetosellthatproduct.However,ifyoufindaphotoon
someoneelse’swebsite,youshouldnotuploadthatphototoaproductdetailpagewithouttheother
Example:TheownerofthePinzonbrandtookthephotosofthesheetsshownbelowandownsthe
copyrightintheimagesofthesheets.IfaVendorweretocopytheseimagestoselltheirproducton
anotherproductdetailpage,thatVendorcouldbeviolatingtherightsowner’scopyrightintheimagesof
thesheets.Note:Whenyouaddyourcopyrightedimagetoaproductdetailpage,yougrantAmazonandits
affiliatesalicensetousethematerial.OtherVendorsandSellerscanlisttheiritemsforsaleonpagesto
whichyouhaveaddedyourcopyrightedimages,evenifyounolongersellthatproduct.Toensurethat
youarenotviolatingsomeone’scopyrights,makesuretouploadonlyimagesortextthatyouhave
createdyourselforforwhichyouhavethecopyrightholder’spermissiontoupload.
RefertotheUnitedStatesCopyrightOffice’swebsiteformoreinformationaboutcopyrightbasicsand
3.HowdoIknowifIownthecopyrightfortheproductIamselling?
Itisimportanttomakesurethatthegoodsyouaresellingdonotviolateacopyrightoryoucouldlose
yoursellingprivilegesandfacepotentiallegalconsequences.
Youmightbeabletosellsomeoneelse’scopyrightedworkonAmazonifyouhavereceivedpermission
fromthecopyrightownerorifyouruseisprotectedbythe“firstsale”doctrine.Thefirstsaledoctrine
generallypermitstheresaleofagenuine,lawfullypurchasedphysicalitem(suchasabookorCD)
withoutpermissionfromthecopyrightowner.Itemsthatarelicensedinsteadofbeingpurchased
suchassoftwareprograms,arenotsubjecttothefirstsaledoctrine.
Example:Ifyoudecidetosellausedcopyofsomeoneelse’sbookonAmazon,youaresellingsomeone
else’scopyrightedwork.Youareusuallyallowedtosellyourparticularcopyofthebookwithoutfurther
permissionfromthecopyrightownerbecausethefirstsaledoctrineprotectstheresaleofgenuine,
Atrademarkisaword,symbolordesign,oracombinationofthesame(suchasabrandnameorlogo)
thatacompanyusestoidentifyitsgoodsorservicesandtodistinguishthemfromothercompanies’
goodsandservices.Putanotherway,atrademarkindicatesthesourceofgoodsorservices.Generally,
trademarklawsexisttopreventcustomerconfusionaboutthesourceofgoodsorservices.Example:“Amazon”isatrademarkweuseformanyofourgoodsandservices.OtherAmazon
trademarkscontainbothpicturesandwords,suchasthe“AvailableatAmazon”trademark.
Atrademarkownerusuallyprotectsatrademarkbyregisteringitwithacountry-specifictrademark
office(suchastheUnitedStatesPatentandTrademarkOffice).Insomecases,apersonorcompany
mighthavetrademarkrightsbasedononlytheuseofamarkincommerce,eventhoughthemarkwas
neverregisteredwithacountry-specifictrademarkoffice.Thoserightsareknownas“commonlaw”
trademarkrightsandcanbemorelimited.
Generally,trademarklawprotectsSellersandVendorsofgoodsandservicesfromcustomerconfusion
aboutwhoprovides,endorses,orisaffiliatedwithparticulargoodsorservices.Atrademarkowner
mightbeabletostopothersfromusingaparticularmark,oraconfusinglysimilarmark,ifusingthe
markislikelytocauseacustomertobeconfusedaboutwhethertheproductbeingsoldisthetrademark
3.WhattypesoftrademarksaredisplayedonAmazon?
TrademarksareoftendisplayedonAmazon’sproductdetailpagesintheformofproductandbrand
nameslistedonaproductdetailpage.Forexample,thetrademark“Pinzon”appearsinthebrandname
or“byline”portionoftheproductdetailpageshownbelow.The“Pinzon”trademarkalsoappearsinthe
productnameportionoftheproductdetailpage(“PinzonFlannelSheetSet–King,Sage”).
TheUnitedStatesPatentandTrademarkOfficeoffersresourcestolearnmoreabouttrademarks.
4.DoIalwaysneedtherightsowner’spermissiontouseatrademarkinthecreationofadetail
page?Justbecauseyouarenottheownerofatrademarkdoesnotnecessarilymeanthatyoucannotsell
anothercompany’sproduct.Usually,theunauthorizeduseofatrademarkinthecreationofadetail
pageisinfringingonlyifitislikelytocauseconfusionastothesource,endorsement,oraffiliationofthe
Example:IfyouaresellingagenuinePinzonsheetsetandyouareadvertisingtheproductasaPinzon
sheetset,youmightnotbecausingconfusionastothesourceoraffiliationofthegoods(i.e.,Pinzon)
and,ifnot,arenotinfringingonthePinzontrademark.
5.AsaVendor,whencanIusesomeoneelse’strademarkinthecreationofadetailpage?
Typically,aVendorcanusesomeoneelse’strademarkinthefollowingcircumstances:
a.Whensellingauthenticgoods,aVendormayuseatrademarkednametolistthose
goods.Forexample,aVendorwholistsanauthentic“Pinzon”productisnotnecessarily
infringingontheownerofthePinzontrademarkbecausetheVendorisusingthe
trademarktoidentifyanauthenticproduct.
b.Whenusingatrademarkedwordinitsordinarydictionarymeaning(e.g.acowboywranglerversus
c.Whenmakingtruthfulstatementsthataproductiscompatiblewithatrademarked
product.Forexample,ifaVendoroffersaspecialtycablethatiscompatiblewiththe
KindleE-reader,andstatesthatthecableis“compatiblewithKindle,”thisgenerallyis
nottrademarkinfringementaslongasthestatementistrueandnotconfusing.Note,
however,that“similarto”claims(suchasstatingthatgoodsare“similartoKindle”or
“betterthanKindle”)areagainstAmazonlistingpolicy.
6.HowcanImakesurethatIamnotviolatingtrademarklawwhensellingonAmazon?
Itisimportanttomakesurethatthegoodsyouareselling,andthecontentofyourlistings,donot
violateatrademarkoryoucouldloseyoursellingprivilegesandfacepotentiallegalconsequences.
WhenyoudecidetosellgoodsonAmazon,askyourselfthefollowingquestions:
a.ArethegoodsIamsellingfromareputabledistributor?
b.HowdidIacquirethesegoods,andwillIbeabletoprovetheyareauthenticifthe
c.WillthewayIamdescribingthesegoodscausecustomerconfusion(forexample,would
somethingaboutyourdetailpageforthegenericsheetsetcausecustomerstobelieve
theyarepurchasingaPinzonsheetset)?
d.DidIuseabrandnameortrademarkinanon-confusingandtruthfulmannertodescribe
compatibility(generallyallowed)insteadofsimilarity(notallowed)?
ThetablebelowshowsexamplesofcorrectlyandincorrectlybrandedlistingsunderAmazonlisting
InactivelistingduetoincorrectBrandfield.Because
theBrandattributeisblank(not“AmazonBasics”),
thelistingtitlecannotimplythattheproductisan
AmazonBasicsSpeakerAmazonBasics
Activelisting,withcorrectBrandfielduseand
Activelisting,withacceptabletitleandBrandfield
use.Titleindicatescompatibilitywithoutimplying
thatthisisanAmazonBasicsbrandedproduct;Brand
fieldmaybeblankforgenericproduct.
Activelisting,withcorrectBrandFielduseand
Ifyouarenotsure,youshouldconsultalawyer,
Counterfeitingisaspecifictypeoftrademarkand/orcopyrightinfringementthatattemptstopassoff
anitemasagenuinearticleorauthorizedreproduction.Acounterfeitisanunlawfultotalorpartial
reproductionofaregisteredtrademark—oramarkthatisverysimilartoaregisteredtrademark—in
connectionwiththesaleofaproductthatdoesnotcomefromtheintellectualpropertyrightsholder.
Counterfeitinggenerallyrequirestheuseofaregisteredtrademarkontheproductorpackaging.
Apatentisaformoflegalprotectionforinventions.AnissuedU.S.patentgrantsitsownertheright
toexcludeothersfrommaking,using,offeringtosell,selling,orimportingtheinventionintothe
UnitedStatesforafixednumberofyears.
2.Aretheredifferenttypesofpatents?
TherearetwoprincipaltypesofpatentsintheUnitedStates:UtilitypatentsandDesignpatents.
Utilitypatents,themostcommonkindofpatent,maybegrantedforanewmachine,articlesof
manufacture,compositionofmatter,process,orimprovementtoanyofthose,andgenerallyprotect
thestructureandfunctionsofaproductratherthanhowitlooks.Designpatents,ontheotherhand,maybegrantedfortheuniquelookofaproduct,butdonotcover
thestructureorfunctionsofaproduct.
3.Whatisthedifferencebetweenapatent,trademark,andacopyright?
Apatentisdifferentfromatrademarkinthatitprotectsaninvention(suchasanewmachine)rather
thanawordorlogousedtoidentifythesourceoftheproduct(suchasthebrandnameoftheproduct).
Apatentisdifferentfromacopyrightinthatitdoesnotprotecttheexpressivecontentofacreative
worklikeabookorapicture,butprotectsaspecificinvention,suchasanewmethodofprintingbooks
TheUnitedStatesPatentandTrademarkOfficeoffersresourcestolearnmoreaboutpatents.
4.HowcanImakesurethatIdonotviolatesomeone’spatentwhensellingonAmazon?
Themanufacturerordistributorofaproductmightbeabletoassistyouwithpatent-relatedissues.If
youareunsurewhetheryourcontentorproductviolatessomeoneelse’spatent,youshouldconsulta
Whattodoifyouraccountreceivesawarningorsuspension
1.WhathappenswhenIreceiveawarningthatmylistingisbeingremovedduetoareportof
intellectualpropertyrightsinfringement?WhatifIowntherightstotheintellectualproperty?
Ifyoureceiveawarningforinfringement,youwillhaveseveraloptionstoappealordisputetheclaim:
a.IfyoureceiveawarningforaproductyouneversoldonAmazon,replytothe
notificationyoureceivedandletusknowthatyouhaveneversoldthereported
product.Wewillinvestigatetodetermineifanerroroccurred.
b.Ifyouhaveanestablishedrelationshipwiththerightsownerwhosubmittedthe
complaint(license,manufacturingordistributionagreement,etc.),weencourageyouto
reachouttotherightsownerandrequestthatthecomplaintberetracted.Ifwereceive
aretractionfromtherightsowner,yourcontentmaybereinstated.Therightsowner’s
contactinformationisprovidedinthewarningyoureceived.
c.TrademarkResponse:Ifyoubelievethatarightsowner,orAmazon,madeanerror
whenremovingyourproductlistingforcounterfeitingortrademarkinfringement,reply
tothenotificationyoureceivedandprovidespecificreasonsastowhyyoubelievea
mistakewasmade.ProvideanyinvoiceorOrderIDthatdemonstratestheauthenticity
oftheproduct.Wewillthenre-evaluatethenoticeandyourcontentmaybereinstated.
d.PatentResponse:Ifyoubelievethatarightsowner,orAmazon,madeanerrorwhen
removingyourproductlistingforpatentinfringement,replytothenotificationyou
receivedandprovidespecificreasonsastowhyyoubelieveamistakewasmade.
Alternatively,youmaysubmitanAmazonUtilityPatentNeutralEvaluation
Agreementtorequestanevaluationbyaneutralthirdpartyattorney.
e.CopyrightResponse:Ifyoureceivedawarningforcopyrightinfringementandyou
believeitisinerror,youmayfileacounter-noticeundertheDigitalMillenniumCopyrightAct.Sendyourcounter-noticetotheemailprovidedinyourcopyright
warning.Avalidcounter-noticerequiresthefollowinginformation:
Yourphysicalorelectronicsignature.Youcansignelectronicallybytypingyour
namewithanindicationthatitisintendedtobeasignature:“/s/Vendor
Identificationofthematerialthathasbeenremovedortowhichaccesshas
beendisabled,andthespecificlocationwherethematerialappearedbeforeit
wasremovedoraccesswasdisabled.AnASINisgenerallysufficient.
Astatementunderpenaltyofperjurythatyouhaveagood-faithbeliefthatthe
materialwasremovedordisabledasaresultoferrorormisidentification.
Yourname,address,andtelephonenumber,andastatementthatyouconsent
tothejurisdictionoftheFederalDistrictCourtforthejudicialdistrictinwhich
yourVendoraddressislocated;or,ifyouarelocatedoutsidetheUnitedStates,
tothejurisdictionoftheUnitedStatesDistrictCourtfortheWesternDistrictof
Washington,andthatyouwillacceptserviceofprocessfromthepersonwho
providednotificationofallegedcopyrightinfringementoranagentofsuch
2.WhatdoIdoifIhavereceivedmultiplewarningsofintellectualpropertyinfringement?
Ifyouhavereceivedmultiplewarningsofintellectualpropertyinfringementandyoubelieveyouare
sellingauthenticproducts,appealviayourVendorCentralaccountwiththefollowinginformation:
AlistoftheallegedlyinfringingASINsandatleastoneofthefollowing:
a.Invoicesprovingtheauthenticityofyourproducts;OR
b.OrderIDsdemonstratingproductauthenticity;OR
c.Anauthorizationletterfromtherightsowner(thatisnotaforwardedemail).
3.WhatdoIdoifmyaccounthasbeensuspended?
Ifyouraccounthasbeensuspendedasaresultofrightsownerssubmittingnoticesofintellectual
propertyinfringementagainstyourproductsorcontent,youcanprovideuswithaviablePlanofAction
thatincludesthefollowinginformation:
a.Thereason(s)youweresellingallegedlyinfringingproductsand/oruploadedallegedly
b.Thestepsyouhavetakentoensurethatyouarenolongerinfringing.
c.Howyouwillavoidinfringementinthefuture.
d.Anyotherpertinentinformation.YoushouldreplytotheaccountsuspensionnotificationwithyourPlanofAction.Wewillevaluateyour
PlanofActionanddetermineifyouraccountmaybereinstated.NotethatAmazonterminatesthe
accountsofrepeatinfringersinappropriatecircumstances.
4.WhatifIdidn’tknowIwasviolatingsomeone’sintellectualproperty?
VendorsareexpectedtofollowthelawandAmazon’spolicies.Amazontakesclaimsofintellectual
propertyinfringementseriously.EvenifaVendorisinfringingonsomeone’sintellectualproperty
withoutknowledge,wewillstilltakeactionandtheVendor’saccountmightreceiveawarningorbe
suspended.Youshouldconsultanattorneyforhelptoensurethatyourbusinesshastheright
proceduresinplacetopreventIPinfringement.
关于Rulans violate the Neutral Zone for the first te in ov...和亚马逊运营-亚马逊知识产权政策Amazon Intellectual Property Polic的介绍到此就结束了,不知道你从中找到你需要的信息了吗 ?如果你还想了解更多这方面的信息,记得收藏关注本站。