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Rulans violate the Neutral Zone for the first te in ov...,亚马逊运营-亚马逊知识产权政策Amazon Intellectual Propert

大家好,今天来为大家分享Rulans violate the Neutral Zone for the first te in ov...的一些知识点,和亚马逊运营-亚马逊知识产权政策Amazon Intellectual Property Polic的问题解析,大家要是都明白,那么可以忽略,如果不太清楚的话可以看看本篇文章,相信很大概率可以解决您的问题,接下来我们就一起来看看吧!

=亚马逊关于侵犯品牌或其他权利人知识产权的商品的政策。

AmazonIntellectualPropertyPolicy

Rulans violate the Neutral Zone for the first te in ov...,亚马逊运营-亚马逊知识产权政策Amazon Intellectual Property Polic

Important:IfyousupplyproductsforsaleonAmazon,youmustcomplywithallfederal,state,andlocal

lawsandAmazonpoliciesapplicabletothoseproductsandproductlistings.

AmazonisdedicatedtoprovidingcustomerswiththewidestselectionofgoodsonEarthandtocreating

anamazingcustomerexperience.Amazondoesnotallowlistingsthatviolatetheintellectualproperty

rightsofbrandsorotherrightsowners.

Thispageprovidesinformationaboutintellectualproperty(IP)rightsandcommonIPconcernsthat

mightarisewhensellingonAmazon.Thisisnotlegaladvice.Youshouldconsultalawyerifyouhavea

specificquestionaboutyourIPrightsortheIPrightsofothers.

Acopyrightprotectsoriginalworksofauthorship,suchas,movies,songs,books,music,videogames,

artworkssuchasstatues,paintings,etc.Generally,copyrightlawismeanttoincentivizethecreationof

originalworksofauthorshipforthebenefitofthepublic.Toreceivecopyrightprotection,aworkof

authorshipmustbecreatedbyanauthor,andmusthavesomeamountofcreativity.Ifyouarethe

authorofanoriginalwork,thenyoutypicallyownthecopyrightinthatwork.

TheDigitalMillenniumCopyrightAct(DMCA)isaUnitedStateslawthatgovernsonlinecopyrighted

materials.TheDMCAappliestocopyrightsonlyandnottotrademarksorpatents.

2.HowdoIknowifIownthecopyrightforoneormoreoftheimagesIamusingonthedetail

Apersonwhoauthorsanoriginalworkusuallyownsthecopyrightforthatwork.Ifyouoryour

employeestakeaphotoofyourproduct,yougenerallyhavecopyrightprotectioninthephotoandyou

canusethatphotoonyourproductdetailpagetosellthatproduct.However,ifyoufindaphotoon

someoneelse’swebsite,youshouldnotuploadthatphototoaproductdetailpagewithouttheother

Example:TheownerofthePinzonbrandtookthephotosofthesheetsshownbelowandownsthe

copyrightintheimagesofthesheets.IfaVendorweretocopytheseimagestoselltheirproducton

anotherproductdetailpage,thatVendorcouldbeviolatingtherightsowner’scopyrightintheimagesof

thesheets.Note:Whenyouaddyourcopyrightedimagetoaproductdetailpage,yougrantAmazonandits

affiliatesalicensetousethematerial.OtherVendorsandSellerscanlisttheiritemsforsaleonpagesto

whichyouhaveaddedyourcopyrightedimages,evenifyounolongersellthatproduct.Toensurethat

youarenotviolatingsomeone’scopyrights,makesuretouploadonlyimagesortextthatyouhave

createdyourselforforwhichyouhavethecopyrightholder’spermissiontoupload.

RefertotheUnitedStatesCopyrightOffice’swebsiteformoreinformationaboutcopyrightbasicsand

3.HowdoIknowifIownthecopyrightfortheproductIamselling?

Itisimportanttomakesurethatthegoodsyouaresellingdonotviolateacopyrightoryoucouldlose

yoursellingprivilegesandfacepotentiallegalconsequences.

Youmightbeabletosellsomeoneelse’scopyrightedworkonAmazonifyouhavereceivedpermission

fromthecopyrightownerorifyouruseisprotectedbythe“firstsale”doctrine.Thefirstsaledoctrine

generallypermitstheresaleofagenuine,lawfullypurchasedphysicalitem(suchasabookorCD)

withoutpermissionfromthecopyrightowner.Itemsthatarelicensedinsteadofbeingpurchased

suchassoftwareprograms,arenotsubjecttothefirstsaledoctrine.

Example:Ifyoudecidetosellausedcopyofsomeoneelse’sbookonAmazon,youaresellingsomeone

else’scopyrightedwork.Youareusuallyallowedtosellyourparticularcopyofthebookwithoutfurther

permissionfromthecopyrightownerbecausethefirstsaledoctrineprotectstheresaleofgenuine,

Atrademarkisaword,symbolordesign,oracombinationofthesame(suchasabrandnameorlogo)

thatacompanyusestoidentifyitsgoodsorservicesandtodistinguishthemfromothercompanies’

goodsandservices.Putanotherway,atrademarkindicatesthesourceofgoodsorservices.Generally,

trademarklawsexisttopreventcustomerconfusionaboutthesourceofgoodsorservices.Example:“Amazon”isatrademarkweuseformanyofourgoodsandservices.OtherAmazon

trademarkscontainbothpicturesandwords,suchasthe“AvailableatAmazon”trademark.

Atrademarkownerusuallyprotectsatrademarkbyregisteringitwithacountry-specifictrademark

office(suchastheUnitedStatesPatentandTrademarkOffice).Insomecases,apersonorcompany

mighthavetrademarkrightsbasedononlytheuseofamarkincommerce,eventhoughthemarkwas

neverregisteredwithacountry-specifictrademarkoffice.Thoserightsareknownas“commonlaw”

trademarkrightsandcanbemorelimited.

Generally,trademarklawprotectsSellersandVendorsofgoodsandservicesfromcustomerconfusion

aboutwhoprovides,endorses,orisaffiliatedwithparticulargoodsorservices.Atrademarkowner

mightbeabletostopothersfromusingaparticularmark,oraconfusinglysimilarmark,ifusingthe

markislikelytocauseacustomertobeconfusedaboutwhethertheproductbeingsoldisthetrademark

3.WhattypesoftrademarksaredisplayedonAmazon?

TrademarksareoftendisplayedonAmazon’sproductdetailpagesintheformofproductandbrand

nameslistedonaproductdetailpage.Forexample,thetrademark“Pinzon”appearsinthebrandname

or“byline”portionoftheproductdetailpageshownbelow.The“Pinzon”trademarkalsoappearsinthe

productnameportionoftheproductdetailpage(“PinzonFlannelSheetSet–King,Sage”).

TheUnitedStatesPatentandTrademarkOfficeoffersresourcestolearnmoreabouttrademarks.

4.DoIalwaysneedtherightsowner’spermissiontouseatrademarkinthecreationofadetail

page?Justbecauseyouarenottheownerofatrademarkdoesnotnecessarilymeanthatyoucannotsell

anothercompany’sproduct.Usually,theunauthorizeduseofatrademarkinthecreationofadetail

pageisinfringingonlyifitislikelytocauseconfusionastothesource,endorsement,oraffiliationofthe

Example:IfyouaresellingagenuinePinzonsheetsetandyouareadvertisingtheproductasaPinzon

sheetset,youmightnotbecausingconfusionastothesourceoraffiliationofthegoods(i.e.,Pinzon)

and,ifnot,arenotinfringingonthePinzontrademark.

5.AsaVendor,whencanIusesomeoneelse’strademarkinthecreationofadetailpage?

Typically,aVendorcanusesomeoneelse’strademarkinthefollowingcircumstances:

a.Whensellingauthenticgoods,aVendormayuseatrademarkednametolistthose

goods.Forexample,aVendorwholistsanauthentic“Pinzon”productisnotnecessarily

infringingontheownerofthePinzontrademarkbecausetheVendorisusingthe

trademarktoidentifyanauthenticproduct.

b.Whenusingatrademarkedwordinitsordinarydictionarymeaning(e.g.acowboywranglerversus

c.Whenmakingtruthfulstatementsthataproductiscompatiblewithatrademarked

product.Forexample,ifaVendoroffersaspecialtycablethatiscompatiblewiththe

KindleE-reader,andstatesthatthecableis“compatiblewithKindle,”thisgenerallyis

nottrademarkinfringementaslongasthestatementistrueandnotconfusing.Note,

however,that“similarto”claims(suchasstatingthatgoodsare“similartoKindle”or

“betterthanKindle”)areagainstAmazonlistingpolicy.

6.HowcanImakesurethatIamnotviolatingtrademarklawwhensellingonAmazon?

Itisimportanttomakesurethatthegoodsyouareselling,andthecontentofyourlistings,donot

violateatrademarkoryoucouldloseyoursellingprivilegesandfacepotentiallegalconsequences.

WhenyoudecidetosellgoodsonAmazon,askyourselfthefollowingquestions:

a.ArethegoodsIamsellingfromareputabledistributor?

b.HowdidIacquirethesegoods,andwillIbeabletoprovetheyareauthenticifthe

c.WillthewayIamdescribingthesegoodscausecustomerconfusion(forexample,would

somethingaboutyourdetailpageforthegenericsheetsetcausecustomerstobelieve

theyarepurchasingaPinzonsheetset)?

d.DidIuseabrandnameortrademarkinanon-confusingandtruthfulmannertodescribe

compatibility(generallyallowed)insteadofsimilarity(notallowed)?

ThetablebelowshowsexamplesofcorrectlyandincorrectlybrandedlistingsunderAmazonlisting

InactivelistingduetoincorrectBrandfield.Because

theBrandattributeisblank(not“AmazonBasics”),

thelistingtitlecannotimplythattheproductisan

AmazonBasicsSpeakerAmazonBasics

Activelisting,withcorrectBrandfielduseand

Activelisting,withacceptabletitleandBrandfield

use.Titleindicatescompatibilitywithoutimplying

thatthisisanAmazonBasicsbrandedproduct;Brand

fieldmaybeblankforgenericproduct.

Activelisting,withcorrectBrandFielduseand

Ifyouarenotsure,youshouldconsultalawyer,

Counterfeitingisaspecifictypeoftrademarkand/orcopyrightinfringementthatattemptstopassoff

anitemasagenuinearticleorauthorizedreproduction.Acounterfeitisanunlawfultotalorpartial

reproductionofaregisteredtrademark—oramarkthatisverysimilartoaregisteredtrademark—in

connectionwiththesaleofaproductthatdoesnotcomefromtheintellectualpropertyrightsholder.

Counterfeitinggenerallyrequirestheuseofaregisteredtrademarkontheproductorpackaging.

Apatentisaformoflegalprotectionforinventions.AnissuedU.S.patentgrantsitsownertheright

toexcludeothersfrommaking,using,offeringtosell,selling,orimportingtheinventionintothe

UnitedStatesforafixednumberofyears.

2.Aretheredifferenttypesofpatents?

TherearetwoprincipaltypesofpatentsintheUnitedStates:UtilitypatentsandDesignpatents.

Utilitypatents,themostcommonkindofpatent,maybegrantedforanewmachine,articlesof

manufacture,compositionofmatter,process,orimprovementtoanyofthose,andgenerallyprotect

thestructureandfunctionsofaproductratherthanhowitlooks.Designpatents,ontheotherhand,maybegrantedfortheuniquelookofaproduct,butdonotcover

thestructureorfunctionsofaproduct.

3.Whatisthedifferencebetweenapatent,trademark,andacopyright?

Apatentisdifferentfromatrademarkinthatitprotectsaninvention(suchasanewmachine)rather

thanawordorlogousedtoidentifythesourceoftheproduct(suchasthebrandnameoftheproduct).

Apatentisdifferentfromacopyrightinthatitdoesnotprotecttheexpressivecontentofacreative

worklikeabookorapicture,butprotectsaspecificinvention,suchasanewmethodofprintingbooks

TheUnitedStatesPatentandTrademarkOfficeoffersresourcestolearnmoreaboutpatents.

4.HowcanImakesurethatIdonotviolatesomeone’spatentwhensellingonAmazon?

Themanufacturerordistributorofaproductmightbeabletoassistyouwithpatent-relatedissues.If

youareunsurewhetheryourcontentorproductviolatessomeoneelse’spatent,youshouldconsulta

Whattodoifyouraccountreceivesawarningorsuspension

1.WhathappenswhenIreceiveawarningthatmylistingisbeingremovedduetoareportof

intellectualpropertyrightsinfringement?WhatifIowntherightstotheintellectualproperty?

Ifyoureceiveawarningforinfringement,youwillhaveseveraloptionstoappealordisputetheclaim:

a.IfyoureceiveawarningforaproductyouneversoldonAmazon,replytothe

notificationyoureceivedandletusknowthatyouhaveneversoldthereported

product.Wewillinvestigatetodetermineifanerroroccurred.

b.Ifyouhaveanestablishedrelationshipwiththerightsownerwhosubmittedthe

complaint(license,manufacturingordistributionagreement,etc.),weencourageyouto

reachouttotherightsownerandrequestthatthecomplaintberetracted.Ifwereceive

aretractionfromtherightsowner,yourcontentmaybereinstated.Therightsowner’s

contactinformationisprovidedinthewarningyoureceived.

c.TrademarkResponse:Ifyoubelievethatarightsowner,orAmazon,madeanerror

whenremovingyourproductlistingforcounterfeitingortrademarkinfringement,reply

tothenotificationyoureceivedandprovidespecificreasonsastowhyyoubelievea

mistakewasmade.ProvideanyinvoiceorOrderIDthatdemonstratestheauthenticity

oftheproduct.Wewillthenre-evaluatethenoticeandyourcontentmaybereinstated.

d.PatentResponse:Ifyoubelievethatarightsowner,orAmazon,madeanerrorwhen

removingyourproductlistingforpatentinfringement,replytothenotificationyou

receivedandprovidespecificreasonsastowhyyoubelieveamistakewasmade.

Alternatively,youmaysubmitanAmazonUtilityPatentNeutralEvaluation

Agreementtorequestanevaluationbyaneutralthirdpartyattorney.

e.CopyrightResponse:Ifyoureceivedawarningforcopyrightinfringementandyou

believeitisinerror,youmayfileacounter-noticeundertheDigitalMillenniumCopyrightAct.Sendyourcounter-noticetotheemailprovidedinyourcopyright

warning.Avalidcounter-noticerequiresthefollowinginformation:

Yourphysicalorelectronicsignature.Youcansignelectronicallybytypingyour

namewithanindicationthatitisintendedtobeasignature:“/s/Vendor

Identificationofthematerialthathasbeenremovedortowhichaccesshas

beendisabled,andthespecificlocationwherethematerialappearedbeforeit

wasremovedoraccesswasdisabled.AnASINisgenerallysufficient.

Astatementunderpenaltyofperjurythatyouhaveagood-faithbeliefthatthe

materialwasremovedordisabledasaresultoferrorormisidentification.

Yourname,address,andtelephonenumber,andastatementthatyouconsent

tothejurisdictionoftheFederalDistrictCourtforthejudicialdistrictinwhich

yourVendoraddressislocated;or,ifyouarelocatedoutsidetheUnitedStates,

tothejurisdictionoftheUnitedStatesDistrictCourtfortheWesternDistrictof

Washington,andthatyouwillacceptserviceofprocessfromthepersonwho

providednotificationofallegedcopyrightinfringementoranagentofsuch

2.WhatdoIdoifIhavereceivedmultiplewarningsofintellectualpropertyinfringement?

Ifyouhavereceivedmultiplewarningsofintellectualpropertyinfringementandyoubelieveyouare

sellingauthenticproducts,appealviayourVendorCentralaccountwiththefollowinginformation:

AlistoftheallegedlyinfringingASINsandatleastoneofthefollowing:

a.Invoicesprovingtheauthenticityofyourproducts;OR

b.OrderIDsdemonstratingproductauthenticity;OR

c.Anauthorizationletterfromtherightsowner(thatisnotaforwardedemail).

3.WhatdoIdoifmyaccounthasbeensuspended?

Ifyouraccounthasbeensuspendedasaresultofrightsownerssubmittingnoticesofintellectual

propertyinfringementagainstyourproductsorcontent,youcanprovideuswithaviablePlanofAction

thatincludesthefollowinginformation:

a.Thereason(s)youweresellingallegedlyinfringingproductsand/oruploadedallegedly

b.Thestepsyouhavetakentoensurethatyouarenolongerinfringing.

c.Howyouwillavoidinfringementinthefuture.

d.Anyotherpertinentinformation.YoushouldreplytotheaccountsuspensionnotificationwithyourPlanofAction.Wewillevaluateyour

PlanofActionanddetermineifyouraccountmaybereinstated.NotethatAmazonterminatesthe

accountsofrepeatinfringersinappropriatecircumstances.

4.WhatifIdidn’tknowIwasviolatingsomeone’sintellectualproperty?

VendorsareexpectedtofollowthelawandAmazon’spolicies.Amazontakesclaimsofintellectual

propertyinfringementseriously.EvenifaVendorisinfringingonsomeone’sintellectualproperty

withoutknowledge,wewillstilltakeactionandtheVendor’saccountmightreceiveawarningorbe

suspended.Youshouldconsultanattorneyforhelptoensurethatyourbusinesshastheright

proceduresinplacetopreventIPinfringement.

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